The 3% Movement: Parenting in Adland
Working closely with marketing research pioneer Michele Madansky, Revved gave life to a white paper aimed at addressing one of Advertising’s biggest issues: how to support parents who struggle with the care of their children and how it impacts their careers. Revved used Legos as a theme to help illustrate the situational and data pain points in an informal and relatable way. An accompanying website provides the perfect vehicle to garner interest and elicit the full report’s download. The site also asks users to submit solution recommendations for consideration.
