AdExtent
This remarketing tech company, founded in 2009, was seeking to modernize their look and separate themselves in a highly commoditized sector. The initial ask: create new collateral, a website and to “take a day” to see if we could improve on the logo. While cautioning the client that branding can take significantly longer, we took up the challenge and completed it in… well, two days if you count the polishing.
With the aid of a gleaming new brand mark, and accompanying style guide, a company was reborn. We crafted a style that sits at the very top of a competitive field, and a brand voice that speaks to prospects without all the jargon.
That led to additional assignments—presentation decks, one-pagers and infographics. All of which successfully differentiated AdExtent in a crowded marketplace.
